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Go Small to Grow Big: How Thuggies Uses Micro-Influencers to Spark Sales
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When it comes to influencer marketing, common sense says, "Go big or go home". But sometimes it's smarter to go small to grow big. In this episode of Shopify Masters you’ll hear from Brad Westerop of Thuggies who believes the key to success is to work with micro-influencers rather than big-time celebrity influencers. We'll discuss: —How to validate a product that no one has ever seen before. —Why you should force customers to buy from you online even if you meet them offline. —What are micro influencers, how to find them and how to work with them to promote your business.
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