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Anine Bing - from humble garage launch to global sensation
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How do you go from being a model and musician to creating a hugely popular fashion blog, before becoming a renowned designer of a must-have clothing label? Host Elle Ferguson chats to Founder and Chief Creative Officer Anine Bing about how she built a global fashion house with timeless wardrobe-essentials and luxury investment pieces to find out how her humble online business went from her LA garage to requests from celebrity stylists - to hundreds of stores worldwide! *Spoiler Alert* This episode contains stories of how a closet cleanout led Anine to sell all the clothes in her wardrobe and inspired the idea of the brand, why her career mantra is ' you know when you know' and the power of having a great team and being inspired by everything around you!
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