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Everything You Need to Know About Franchising + Is It The Right Move For YOU? w/ Brian Luciani of SMB Franchise Advisors
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In this episode, host Jay Schwedelson sits down with Brian Luciani, Chief Growth Officer at SMB Franchise Advisors and Stadium Ventures. They dive into the world of franchising and explore its potential for small businesses, covering everything from business readiness to trending franchise categories.
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Best Moments:
(01:35) Brian shares his journey into franchising, starting from his teenage years and evolving into a career in investment banking and venture capital
(03:36) Who franchising is suitable for and what business readiness looks like
(05:52) How to evaluate whether a business is ripe for franchising
(08:25) Current trends in the franchising world and which categories are gaining popularity
(10:22) Economics of Franchise Ownership: The financial dynamics of owning single vs. multiple franchise units
(11:03) The importance of franchisee profitability to the overall success of the franchisor
(12:25) Exploring the complexities and opportunities in operating multiple units and brands within the franchising ecosystem
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Guest Bio:
Brian Luciani is the Chief Growth Officer at SMB Franchise Advisors and Stadium Ventures. He brings a wealth of experience in franchising, investment banking, and venture capital, having been involved in the industry since he was 14 years old. Brian and his team at SMB Franchise Advisors have successfully helped over 550 brands franchise their businesses, providing invaluable expertise in growing franchise systems across various industries.
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