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Rose Lanham: Founder of Players for Good
Manage episode 439156050 series 3585683
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So tell me: What’s your greatest fear? Spiders? Heights? The mushroom people monsters from that movie you watched on Channel 38’s Creature Double Feature when you stayed up way too late? Oh, right. That one’s mine….
For most people, speaking in public is their greatest fear. It’s something Rose Lanham, the founder for Players for Good, a quickly growing speaker’s bureau for athletes, knows all too well. Because even players who are accustomed to competing in front of tens of thousands of people can get sweaty palms at the idea of speaking before a bunch of Rotarians.
It’s one of the reasons Rose launched Players for Good. The players she works with have amazing stories to tell about overcoming obstacles, surviving injury and illness, and experiencing what it takes to compete and win at the highest levels. Through Players for Good, she helps athletes craft their stories into compelling narratives, and then finds opportunities for them to share those stories.
In our conversation, we talk about how working with folks like Tony Gwynn showed her how athletes can impact a community, the qualities that make for a great speech, and what event producers should consider when featuring an athlete speaker at their events.
All that and the Lightning Round, too.
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The 1-on-1: Sports Business Conversations podcast is a production of ADC Partners, a sports marketing agency that specializes in creating, managing, and evaluating effective partnerships between brands and sports. All rights reserved.
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Dave Almy brings over 30 years of sports marketing and sports business experience to his role as host of the "1-on-1: Sports Business Conversations" podcast. Dave is the co-Founder of ADC Partners.
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