Castore founder Tom Beahon on the journey of a challenger brand trying to become the next Nike

SportsPro Podcast

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3M ago 56:03

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Since being founded in 2016, UK-based Castore has come from nowhere to establish itself as one of the most eye-catching brands in sportswear. Brothers Tom and Phil Beahon have overseen a rise that has seen the company go from handing out apparel outside gyms to having some of the biggest names in sports wearing Castore kit. Here, Tom Beahon makes a return to the SportsPro Podcast to tell George Breare and Tom Bassam about the next stage for Castore, as well as discuss some of the challenges of growing a £1bn company amid the intense pressure of the sportswear business.

Talking points:

An update on Castore's journey (0:40)
Positioning the brand and the company culture (11:37)
Working with Andy Murray (19:35)
Bringing in new investment (24:45)
Dealing with challenges and challenging the big brands (28:50)
How Castore works with its partner teams (35:07)
Moving into new markets and sports verticals (41:29)
Running a family business (49:32)

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