Aurélie Pols: “Hope For The Future”

Stayin' Alive in Tech

When it comes to data and the privacy of the individual, where is the balance between the customer’s expectations and the company’s compliance with privacy regulations, not to mention responsibility to the consumer? In today’s data-saturated world, Aurélie sifts through the many priorities that are competing for a company’s attention—priorities that let privacy rights get pushed aside.

As the Data Protection Officer for New York-based CDP mParticle, Aurélie Pols has spent much of her career applying her deep web analytics background to issues of consumer privacy. Aurélie is one of the most informed web analytics practitioners out there today, especially in the realm of the GDPR and the upcoming California Consumer Privacy Protection Act (the CCPA). As a European, she also brings the EU perspective and compares how Europe and America think very differently about consumer privacy—for historically significant reasons.

We’re at a pivotal juncture for data collection and data analytics. Aurélie will challenge every marketer and executive to think about what we will or won’t do at this critical moment in our history. Will we perpetuate laws and practices that hurt consumers? Will we just focus on the money? Or will we find the balance between the data we collect and the rights of the people behind it?

LINKS MENTIONED IN THIS EPISODE:

• PRISM- NSA Surveillance program
• Aurélie’s LinkedIn article about realizing her google email address caused her to be flagged by American Intelligence
• More about Madiran French wine
• MyPermissions.com
• Web Analytics Demystified: A Marketer's Guide to Understanding How Your Web Site Affects Your Business by Eric Peterson
• GDPR and Google Analytics: Google, you are not an island!: Aurélie’s LinkedIn article
• The Universal Declaration of Human Rights: United Nations, 1948
• Piwik PRO: Capture each customer touchpoint between Desktop, Mobile and Secure Member Areas while staying privacy compliant. Designed for data-sensitive industries.

• The Times article on the cost of marketing Brexit to Europe; the largest marketing effort in England since World War II

MUSICAL INSPIRATION FOR THIS EPISODE ON SPOTIFY:

"Hope For The Future" by Paul McCartney

ABOUT THIS PODCAST

Stayin' Alive in Tech is an oral history of Silicon Valley and technology. Melinda Byerley, the host, is a 20-year veteran of Silicon Valley and the founder of Timeshare CMO, a digital marketing intelligence firm, based in San Francisco.

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