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Beyond the Freebie: What to do AFTER the Welcome Series (Improve Your Conversions)
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In this episode of 'Stories Sell: Work Less, Live More,' Lori Keefer discusses how to keep email subscribers engaged after they've completed the welcome series. Beginning with the problem of declining engagement and low conversions, Lori proposes actionable steps including using an email content calendar, rotating content types, and personalizing emails through segmentation. She emphasizes treating marketing like dating to build strong relationships with subscribers. Lori also provides a storytelling blueprint for creating compelling content and ends with a bonus tip on enhancing email effectiveness through segmentation for better engagement and increased sales.
YOU CAN JUMP AHEAD OR REVISIT ANY SECTION BY CLICKING ON THE TIME STAMP:
00:00 Introduction: Hooking Subscribers with Your Freebie
00:14 The Problem: Losing Subscriber Interest
00:42 Effective Strategies for Engagement
02:01 Building Relationships: The Dating Analogy
05:34 Creating an Email Content Calendar
07:55 Rotating Content Types for Better Engagement
09:16 The Power of Storytelling in Emails
10:46 Bonus Tip: Personalizing Emails through Segmentation
12:41 Conclusion: Keep Sharing Your Story
Master the art of engaging, professional storytelling with my Storytelling Blueprint:
https://www.lorikeefer.com/stories
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