Strategy Games: Linking Business Goals with Customer Value with Andrew Dod

StrategyCast

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13d ago 46:39

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Transform your business from within! This episode reveals the secrets to breaking down complex strategies into actionable steps, all while linking them to key performance indicators. Learn how a customer-focused approach led to success stories like Hilton Hotels and Mecklenburg County. We'll also share vital tips to foster collaboration between sales and marketing, ensuring your strategy becomes a daily practice ingrained in your company's DNA.
And don't forget! You can crush your marketing strategy with just a few minutes a week by signing up for the StrategyCast Newsletter. You'll receive weekly bursts of marketing tips, clips, resources, and a whole lot more. Visit https://strategycast.com/ for more details.
==Let's Break It Down==

03:52 Strategy must be embraced by all employees.
07:24 Mecklenburg County restructured decision-making process successfully.
10:01 Market feedback, adapt, and strategize for success.
14:04 Fearless honesty key for successful market operations.
16:27 Align people, processes, and technology for success.
20:17 Honing strategy execution for better financial results.
23:47 Focusing on brand values is crucial.
26:17 Marketing team analyzes funnel, creates change agenda.
30:47 Building strategy: connecting, achieving, impacting, enabling layer.
32:14 Board and management top-down, employees bottom-up involvement.
37:36 Analyze board performance, monitor organization with ESM Software.

==Where You Can Find Us==

Website: https://strategycast.com/
Instagram: https://www.instagram.com/strategy_cast/
Facebook: https://www.facebook.com/strategycast

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501 episódios

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