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Subscription Pricing for Value with Mark Stiving
Manage episode 443096426 series 2887278
Pricing is one of the trickiest elements of good subscription strategy and one that most practitioners feel unprepared to tackle. Coming up with a simple and clear pricing strategy is really complicated. That's why I invited Mark Stiving to the podcast. Mark is an educator at heart as well as a pricing expert, and in this episode, I ask him all kinds of questions about how to determine, test, communicate, and adjust pricing.
In this conversation, we talk about:
- The difference between a ‘Will I’ decision, and a ‘Which one’ decision.
- How to raise prices.
- Why so many product prices end in nine.
Other links and resources mentioned:
- Mark Stiving
- Selling Value by Mark Stiving
- Win Keep Grow by Mark Stiving
- Impact Pricing by Mark Stiving
- To be released soon: Power Value by Mark Stiving
Love the show? Subscribe, rate, review, and share!
Join the Subscription Stories Community today:
84 episódios
Manage episode 443096426 series 2887278
Pricing is one of the trickiest elements of good subscription strategy and one that most practitioners feel unprepared to tackle. Coming up with a simple and clear pricing strategy is really complicated. That's why I invited Mark Stiving to the podcast. Mark is an educator at heart as well as a pricing expert, and in this episode, I ask him all kinds of questions about how to determine, test, communicate, and adjust pricing.
In this conversation, we talk about:
- The difference between a ‘Will I’ decision, and a ‘Which one’ decision.
- How to raise prices.
- Why so many product prices end in nine.
Other links and resources mentioned:
- Mark Stiving
- Selling Value by Mark Stiving
- Win Keep Grow by Mark Stiving
- Impact Pricing by Mark Stiving
- To be released soon: Power Value by Mark Stiving
Love the show? Subscribe, rate, review, and share!
Join the Subscription Stories Community today:
84 episódios
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