S5 Ep51: E51: Wild Cosmetics Co-Founder - Freddy Ward - Disrupting the market and building a brand with your best friend)

Success Is In The Mind with Oliver Bruce

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3y ago 43:14

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Freddy Ward is the Co-Founder of Wild Cosmetics, a direct-to-consumer subscription based deodorant company, with a heavy focus on using natural ingredients and cutting down on plastic waste with refillable deodorants.

Starting out as the fifth ever employee at Hello Fresh in 2012, Freddy worked his way up to Marketing Director before deciding to start his own company, Wild, with a lifelong friend. Wild now has a loyal following of over 100,000 customers, after selling over 300,000 deodorants in their first 18 months.

In this episode of Success Is In The Mind, Oliver asks, what are the pros and cons of crowdfunding your brand, how much does dyslexia affect a career in business, and what is the experience of building a brand with a close friend?

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The positives of dyslexia https://bit.ly/3tRZ8mK

Customers in the London Underground https://bit.ly/3rQ58tn

"If you're going to start a business..." https://bit.ly/3tYIh1I

Difficult being a good dad and CEO (link) https://bit.ly/3KAYf85

For more exclusive content visit Oliver's YouTube - https://bit.ly/32eboTi

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