37: Anna Alex's Quest for Purpose-Driven Business Models - Dive into the Anna's story and her new venture Nala.Earth

SustainNOW Podcast - Learn from entrepreneurs & scientists about climate solutions

Today, we're thrilled to have Anna Alex, a serial entrepreneur and visionary, as our guest.

Anna has co-founded and scaled several successful companies, including Outfittery, Planetly, and now Nala Earth. Her journey is a testament to her passion for innovation and her unwavering commitment to making a positive impact on our planet.

As Anna herself puts it, "We need to overcome this nonprofit for-profit idea and split in our heads."

In this episode, we'll explore Anna's entrepreneurial journey, delve into the challenges and triumphs of building climate-focused startups, and discuss the critical role of technology in addressing the biodiversity crisis.

Join us as we uncover the inspiring story of Anna Alex and her mission to create a more sustainable world.

The following description was generated by AI :)
Join us as visionary serial entrepreneur Anna Alex takes us on an enlightening journey through her dynamic career. From co-founding Outfittery in 2012 during the early startup boom to her transition into sustainability-focused ventures, Anna's story is a testament to the power of following one's passion. Discover how her love for creating new businesses over managing established ones led her to leave Outfittery after six years and eventually innovate in the field of sustainability with Planetly, a pioneering carbon accounting company, and NALA, which measures corporate impacts on nature and biodiversity.
Explore the complexities Anna faced with the acquisition of Planetly and her perseverance in maintaining its mission-driven goals amid market shifts. We delve into her insights on the necessity of integrating purpose with profit and the emotional challenges of losing control over a company's direction. Through Anna’s experiences, listeners gain a deeper understanding of the tough yet rewarding path of sustainability entrepreneurship and the lessons learned from aligning visionary goals with business realities.
Furthermore, our conversation highlights the urgency and importance of sustainable practices in today's business landscape. Anna shares her thoughts on the shifting dynamics in climate and nature tech, emphasizing the need for data-driven strategies and the critical role of corporate responsibility. From tracing biodiversity impacts with cutting-edge data collaboration to addressing the "first-mover disadvantage" in sustainability, Anna's narrative offers a thought-provoking perspective on how businesses can both thrive and contribute positively to our planet. Join us for an inspiring episode that encourages entrepreneurs everywhere to embrace the transformative potential of sustainable innovation.

Please check out show notes and background information: www.sustainnow.ch
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Capítulos

1. 37: Anna Alex's Quest for Purpose-Driven Business Models - Dive into the Anna's story and her new venture Nala.Earth (00:00:00)

2. Entrepreneurial Journey Towards Sustainability (00:00:02)

3. The Path to Sustainable Impact (00:08:13)

4. Measuring Nature Impact for Companies (00:17:16)

5. Leveraging Global Data for Biodiversity Tracking (00:24:40)

6. Addressing Challenges in Sustainability Entrepreneurship (00:35:08)