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Jones Soda CMO Bohb Blair On Entering Cannabis and Having the Most Engaged Consumers on the Planet
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Craft soda company Jones Soda might have some of the most loyal and engaged fans in the world. The company was tapping into user-generated content before digital photography even existed, and now they’re leaning into mobile apps and other technologies to engage consumers and leverage their insights across its business.
In this episode of Tech Transformation, we're talking with Bob Blair, Jones Soda CMO, about some of the technologies they're using and what they have planned. We're also talking about their recent entry into the cannabis market and what kind of thinking and preparation needs to happen before moving into this category.
Listen to learn:
•What it’s like operating as Jones’ first CMO
•How Jones uses user-generated content to drive incredible loyalty
•How today’s consumers prefer to connect digitally
•How Jones is using mobile apps to drive value
•How it’s leveraging consumer insights across its business
•Why it’s moving into the cannabis market and its learnings
•Some of the weirdest soda flavors consumers have ever suggested
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