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Stanley Cups: What’s All The Hype About?
Manage episode 404545882 series 2996601
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The brand Stanley and their cups have been around for over 100 years. They got their start by catering to the common blue collared man who worked long hours, and needed a way to keep his drink of choice cold or warm for long hours. In 2020, a group of women who managed a blog by the name of “The Buy Guide” started pushing the Stanley Cup and the perks of owning one. They reached out to Stanley in an attempt to get them to market to an untapped market, 20-50 something year old women. At first Stanley didn’t buy into the hype but they figured they would give it a shot and allowed these influencers to do their thing - INFLUENCE. In this episode we'll give you a brief history lesson on the man behind it all, William Stanley Jr., the phenomenon of the Stanley cup craze, and the claims of lead poisoning that could be their possible downfall.
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Sources: https://www.stanley1913.com/pages/about-stanley
https://www.instagram.com/p/C2bPBUVRxbe/?hl=en
https://edisontechcenter.org/WilliamStanley.html
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https://www.youtube.com/watch?v=y95mC9y_Vq8
https://www.retaildive.com/news/stanley-quencher-tumblers-viral-success/699416/
https://thebuyguide.com/home/the-story-of-the-cup/
https://www.tmz.com/2024/01/04/starbucks-stanley-man-jumps-starbucks-counter-steal-cups/
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