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Digital Ad Business Faces $600B Challenge from Google’s Cookie Change
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While privacy advocates had celebrated Google’s cookie-crushing plan, advertisers railed against it, saying it would only give the search giant even more of an ad-vantage.
supporting links
1. First-party vs. third-party cookies: What's the difference? [TechTarget]
2. Google Chrome [Wikipedia]
3. If an app asks to track your activity [Apple Support]
4. The End of The Third-Party Cookie | All You Need to Know [Cookie Information]
5. What is digital advertising? A beginner’s guide [Amazon Ads]
6. What Is Digital Advertising, And Why Is It So Important? [Rockcontent]
7. Google gives up trying to eliminate cookies [AXIOS]
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