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The Power of Connecting Emotionally With Customers
Manage episode 288418558 series 2901019
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This week on The 414 LIVE, we’re going to be looking into emotional effectiveness of B2B marketing.
There’s been a real shift in recent times for B2B marketers to engage with customers on a more emotional level, but whilst there is a select group of marketers who have mastered this, there are still a lot of others who struggle.
In fairness, it is quite a challenge to transform your company or brand into one which customers respond to, admire, and connect with.
However, it’s far from impossible, you just need to understand what’s involved. And that’s what we’ll be covering on the show today.
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