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59 - Who Are You The Authority For?
Manage episode 374559175 series 3365656
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The Accepted Authority podcast talks about how to position yourself and your firm as the authority, but that begs the question, "Who are you the authority for?"
In this episode, I highlight the need for focusing on your premium clients to be seen as the authority for them. Instead of attracting a mixed bag of clients of different types and profiles, why shouldn't you focus your marketing on attracting more clients exactly like the clients that are your best clients now? To achieve that, you need to know how to identify them, how to connect with them and how to become irresistible to them so they seek you out and make your sales meetings easy and more successful. Then you end up with better clients, a better business, a more satisfied and motivated team and a better life.
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