Optimizing Referral Reward Structures with Rachel Gershon

The Advocacy Channel: A Customer Marketing Podcast

Can a single-sided referral program be as effective as a double-sided program? Should you reward the referring customer, the referred user, or both?

In this episode, we’re thrilled to welcome Rachel Gershon, an assistant professor of marketing at the Rady School of Management, University of California, San Diego. Rachel specializes in consumer behavior and human decision-making. Her published article, 'Why Prosocial Referral Incentives Work: The Interplay of Reputational Benefits and Action Costs,' delves into the psychology of referral rewards and what motivates customers to engage in referral programs.

Host Will Fraser chats with Rachel about her groundbreaking research on referral rewards structure. They explore insights and strategies for designing a referral program that converts, whether it's a single-sided or double-sided program.

Connect with Rachel:

Visit her website: ⁠www.rachelgershon.com⁠

Connect with us:

• Send us an email at ⁠[e-mail]
• Visit us at impact.com/blog/
• Connect with Will on LinkedIn: https://www.linkedin.com/in/wifraser/