How to Write Emails People WANT to Read (and That Make You Money) with Bobby Klinck

The Art of Online Business

Email marketing is an incredibly important part of business, especially if you want to grow and scale. As essential as this aspect of business is, not enough people seem to be talking about it.

In this episode of Art of Online Business, I invited Bobby Klinck to come and chat with us about email marketing and how to write emails that people actually want to read.

Bobby has an excellent relationship with his email list because of the types of emails that he writes. He has a very engaging and unique approach to writing emails that I respect a lot.

Bobby is a Harvard Law Grad turned entrepreneur who built a thriving multiple six-figure business selling the most boring thing ever (legal templates) primarily through email. In the process, his emails have built a cult following because they're actually fun to read.

Creating a relationship with your audience honestly and authentically is the best way to improve the efficacy of your email marketing and grow your business, and Bobby is joining me to teach you how.
In this episode, you’ll learn:

• Why email marketing isn’t dead
• How to build a relationship with your email list
• How to use storytelling in your email marketing
• The framework that Bobby uses when he writes an email
• Why templates won’t connect with people
• Why long-term subject lines don’t matter
• How to measure the success of your emails
• What you can expect from Bobby’s book

Rick Mulready's Links:

• Visit Rick's website
• DM Rick on Instagram
• Full episodes of The Art of Online Business Podcast on YouTube

Kwadwo [QUĀY.jo] Sampany-Kessie's Links:

• Visit Kwadwo's website for Facebook Ads help
• Say hi to Kwadwo on Instagram
• Subscribe to Kwadwo's YouTube channel to learn with him as he learns about personal finance, financial freedom, foreign languages and enjoying life!

*Disclosure: I only recommend products I use and love and all opinions expressed here are my own. This post may contain affiliate links that at no additional cost to you, I may earn a small commission.

Bobby Klinck’s Links:

• Visit Bobby’s website
• Check out Bobby’s resource page
• Get a copy of Bobby’s book
• Follow Bobby on Instagram
• Connect with Bobby on Facebook

Full show notes available at www.rickmulready.com/628

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