Building a Data Driven DTC Brand - Vitable, Larah Loutati (ArteHouse Innovation Series with Ali & Tim)

The Artesian Podcast

This is Episode 5 of the ArteHouse Innovation Series with Ali & Tim.
In this episode, our Portfolio Manager, Ali Clunies-Ross, and Artesian Partner, Tim Heasley, interview Vitable's Co-Founder & Managing Director, Larah Loutati.
Listen to our conversation with Larah about Vitable, a personalised subscription service delivering vitamin and supplement recommendations. Vitable uses a short quiz and algorithms based on scientific research to determine vitamin routines specifically tailored to each of their customers.
About Larah

Larah came from a tech-enabled subscription business background at HelloFresh where she was the Head of Customer Experience. During her role she developed a passion for direct to consumer brands and subscription businesses. She believes that you can deliver so much more value to consumers with an engaging brand and a meaningful experience.
About Vitable

Vitable works with experts to take the latest science and break it down by ingredient in easy-to-digest terms. They work closely with suppliers to source high-quality ingredients in the forms that are easiest for the body to digest and absorb. All products are manufactured in Australia.
Vitable supports sustainable products, is affordable and conveniently delivered monthly directly to their customer’s front doors.
If you are constantly overwhelmed by all the information about health and wellness and are keen to know how you can find the right vitamins and nutrients that fit your needs and lifestyle, tune in to this episode now.
www.vitable.com.au