Ep. 45: Driving growth through an omnichannel approach at an established wellness brand with Michelle Armstrong, Chief Operating Officer at Saje Natural Wellness

The Backbone: a journey inside finance at a startup

Michelle Armstrong, Chief Operating Officer at Saje Natural Wellness

I chat with Michelle about:

1. Her journey from PwC to 10+ years at Lululemon in FP&A and merchandising roles prior to becoming the COO at Saje Natural Wellness.
2. Saje — what the company does and what its all about.
3. How she made the transition from a finance operating role to now being the COO at Saje and how does her background in accounting and finance helps her in her role.
4. Tips and best practises of presenting financial data to a non-finance audience.
5. How to think about changing systems that you inherit, including managing an established wellness brand that sells both online and in bricks-and-mortar locations. Saje was founded in 1992. When she joined Saje, the company had over 15 years of operating history, and systems in place.
6. The importance of the finance function at a retailer and brand like Saje.

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