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The Power of Podcasting and Deep Marketing for Coaches with Joanna Lott
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In this week's episode of The Best Guest we welcome business coach Joanna Lott who helps qualified coaches attract clients with honesty, not hype. We talk about:
- Building a Coaching Business with Honesty and Focus
- The Role of Podcasting in Business Growth
- Effective Marketing Strategies for Coaches
About Joanna Lott
Joanna Lott is a business coach who helps qualified coaches attract clients with honesty, not hype. As the host of The Women in the Coaching Arena podcast, a top 2.5% globally ranked show, she shares actionable insights to help coaches build thriving, integrity-driven businesses that reflect their unique brilliance.
With over 20 years in HR and an ILM Level 7 Certificate in Executive Coaching & Mentoring, Joanna transitioned into Executive Coaching to balance her career with motherhood. She successfully sold both executive and career coaching services to organisations and individuals, a rare achievement among business coaches. Facing the challenges of building a coaching business firsthand, she developed the Reliable Results Path - a proven system that has helped hundreds of coaches secure consistent clients and create profitable, purpose-driven businesses.
Joanna is an ICF Associate Certified Coach and brings a wealth of formal training and practical experience. Outside of coaching, she finds joy in yoga, connecting with her two children, Imogen and Max, and enjoying a glass of prosecco. Her mission is to help others build businesses that bring joy, freedom, and fulfillment.
Key Takeaways
- Find a specific niche to make coaching success easier for clients to understand.
- Use "deep marketing" strategies like podcasts and blogs to build genuine connections, alongside social media.
- Transform a coaching business with podcasting by creating trust and connection with the audience.
- Set deadlines and work with accountability partners to achieve goals like launching a podcast.
- Delegate tasks like editing and admin to focus on creating content and growing the business.
- Launch a podcast with an audience to promote it and use strategies like email lists and guest appearances.
- Create systems that work for personal schedules, such as flexible solo podcast recordings.
- Use tools like Descript for editing and Captivate for hosting to simplify podcast production.
Mentioned in This Episode
The Women in the Coaching Arena Podcast
The Ultimate 2025 Success Planner for Coaches
Connect with Joanna Lott
Connect with Victoria Bennion
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