A new model for connecting consumers and producers - speaking with Scott Fry

The Blue Marble

Scott Fry is the founder of Loving Earth, an ethically driven company that believes Food is Sacred.

Loving Earth is best known for its organic chocolate products and the story began in 2007 when Scott, along with cofounder Martha Butler, returned to Melbourne from Mexico, bringing with them the ingredients to create their very first chocolate bars.

Scott’s mission is to support disenfranchised farming communities around the world by bringing a brand to market created from local commodities like cacao, by commercialising these commodities in a way that allows indigenous people to continue their ancient, sustainable farming practices.

Loving Earth was founded with the mission to create the highest quality, whole food raw chocolate bars based on ingredients from around the globe that honour both the Indigenous communities who cultivate them and the earth and ecosystems in which they are grown.

Task is working on an initiative with Loving Earth that will allow their customers to scan their chocolate bar with their smartphone, launching a web page/app that connects them directly with the Ashaninka communities who produced the raw cacao. They will be able to pledge support as well as taking part in Loving Earth’s regenerative program by donating trees to be planted. A process that supports the community, the environment and brings Loving Earth consumers closer to the products they purchase.

About Loving Earth

Loving Earth is dedicated to sourcing and manufacturing the highest quality organic, fairly-traded and wild-crafted functional foods and raw chocolate. The three central principles of Loving Earth’s mission are to create products that always are Healthy, Sustainable, and Fair. You can find Loving Earth products on their online shop at lovingearth.com and in select retailers in the US, Europe and Australia. For more information about Loving Earth, please visit https://lovingearth.com/.