CEO Kate Williams on 1% for the Planet + Business as a Force for Good

The Bodacious Optimist

Kate Williams, CEO of 1% for the Planet, joins the Bodacious Optimist podcast to discuss the global movement where businesses commit 1% of their annual sales to support environmental causes. Kate explains the origins of the organization, founded in 2002 by Patagonia’s Yvon Chouinard and Craig Matthews, and its evolution over two decades. She details the role of 1% for the Planet in advising, certifying, and amplifying member contributions across diverse industries and global regions. Kate shares insights into the value of strategic giving, facilitated through their vetting process of environmental partners and highlights the organization’s impact on community building and employee engagement. Additionally, Kate delves into personal reflections on balancing motherhood with her career and the significance of creativity and optimism in tackling environmental challenges. She also shares unique examples of member companies and environmental partners, including the inspiring Thin Green Line Foundation.

00:00 Introduction to Kate Williams and 1% for the Planet

02:34 Founding and Mission of 1% for the Planet

03:27 How 1% for the Planet Operates

05:50 Global Reach and Impact Areas

06:55 Diverse Membership and Industry Representation

08:26 Employee Engagement and Community Building

09:28 Unexpected Members and Impact Stories

19:28 Vermont Roots and Organizational Growth

21:25 Personal Journey and Leadership Insights

24:01 Parenting, Work-Life Balance, and Advice

32:44 Conclusion and How to Get Involved

Mentioned in the episode:

1% for the Planet

Patagonia

The Thin Green Line Foundation