438: Live Q&A: Building a Sustainable Business, Tangible Social Media Advice + How Ignoring Mainstream Thinking Led to $10M in Membership Revenue

the bossbabe podcast

Get ready to experience what it feels like to be in The Société membership as you listen to this episode. We’re dropping the recording from this month’s membership Q&A Call where Natalie and Lindsay answer relatable entrepreneurship questions from our members, and provide actionable advice on social media growth, maternity leave planning, hiring and managing your team, and so much more.

Some of the questions covered are:

"What’s the balance between posting frequently (on Instagram) and prioritizing meaningful content that aligns with my values?"

"I have two team members but no clearly defined roles or job descriptions. How do I create clarity and avoid confusion?"

"How do you determine how long cart open periods should be, and what are the advantages of short versus long windows?"

Whether you're looking to build a sustainable business, make key pivots, or balance entrepreneurship with motherhood, this episode embraces it all + gives strategies to take your next steps confidently. You’ll also hear about the incredible milestone of Bossbabe hitting $10 million in membership revenue and why Natalie didn’t listen to the advice she was given when she started the membership 7 years ago.

TIMESTAMPS

03:10 – Celebrating $10M in membership revenue: reflections on one year of the revamped Société

07:00 – How to transition your ideal customer and say no to non-aligned clients

09:50 – Starting small: creating job roles and managing priorities for your first hires

15:45 – Social media growth: balancing aesthetics, content volume, and authentic storytelling

25:30 – Planning for maternity leave: cash flow forecasting, dialing back operations, and maintaining profitability

32:40 – Choosing a personal brand vs. business brand: lessons from Natalie and other top entrepreneurs

45:00 – Building predictability in sales for product-based businesses: bundling, seasonality, and subscriptions

54:45 – Freedom in business: why scaling isn’t always the answer and how to align your business with your current season of life

RESOURCES + LINKS

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FOLLOW

• bossbabe: @bossbabe.inc
• Natalie Ellis: @iamnatalie
• Lindsay Roselle: @lindsayroselle