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181: Meet an account planning pioneer, Robin Hafitz.
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She was a founding partner at Mad Dogs & Englishmen in New York (thank you Dave Dye for your encyclopedic memory!). And today, she runs her own strategy consulting firm, Open Mind Strategy. Henry Gomez and I are thrilled to welcome Robin Hafitz to a sit-down chat on The Brief Bros.
Robin was one of the first five American practitioners of account planning, what we now call strategy. And she has some stories to share about those early days. But this is more than a trip down memory lane. Robin shares her insights on insights, briefs, brands and clients. And her working relationship with her co-founding partner, Nick Cohen.
Reminder: For small group and corporate training in writing inspiring creative briefs, contact Howard Ibach at creativebriefworkshops.com for availability.
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