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The Secret Art to Blogging with Mike Allton
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Mike Allton, Content Marketing Practitioner and CMO at SiteSell, joins the Bryan Kramer Show for real talk on launching a blog that is compelling, relevant, and actually read by people.
In This Episode
- How knowing your target audience's pain points leads to great blogging material
- Why starting a successful blog means doing research long before creating a site
- How the right combination of evergreen and newsjacking content leads to more traffic and conversions
- Why being productive in social means turning off notifications
Resources
- Mike Allton on Twitter: @mike_allton
- The Social Media Hat
- SiteSell
- The Unofficial Book On HootSuite: The #1 Tool for Social Media Management
- KNOWN: The Handbook for Building and Unleashing Your Personal Brand in the Digital Age
Visit BryanKramer.com to hear more Human Conversation.
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