Building a Business by Blending Products and Services with Zoe Linda

The BS-Free Service Business Show

As a service business owner, have you ever wondered if adding products would be a solid revenue-generation strategy?

The reality is that despite being told that creating courses and other products is a fast path to passive income, it’s far easier said than done.

In this episode, Zoe Linda shares how she blended products and services and adapted her offerings over time to meet her needs.

Topics discussed in this episode include:

• Zoe shares how she’s built her business with digital products, courses, and client work, including insights into what worked and what didn’t.

• The ongoing battle of prioritizing and executing ideas while juggling client demands.

• How she’s used products to reach more people and build community.

• The important role of market research and validation and provides valuable tips on how to ensure you’re creating things people actually want.

• Exploring pricing and scheduling for day rates, and how Zoe has learned to set boundaries and stay motivated on those days.

• The different types of clients that Zoe works with and how creating a productized service impacted her business.

• An honest look at managing capacity and not compromising your values for revenue.

For detailed show notes and links to everything in this episode, please visit bsfreebusiness.com. To stay in the loop by email, sign up for updates at https://bsfreebusiness.com/newsletter/