Ep 71: Finding the right marketing approach as a small architecture practice, Jon Clayton

The Built Environment Marketing Show: marketing strategies and tactics for architects and engineers

Today’s special episode is part I of a podcast crossover episode. So, I’m interviewing Jon Clayton, who hosts the Architecture Business Club podcast. And then he interviewed me for Part II of the crossover over on his podcast that you can listen to here

In Jon’s interview for part 1 he talked about:

• The evolution of digital marketing and how he’s always tended to take a digital-first approach to marketing his practice.
• The importance of building a strong personal brand in architecture
• Local marketing for architecture firms and the need to get stuck in.
• Networking and community engagement and how it can benefit all aspects of your business and mindset.
• How he’s developed websites over the years
• How he has taken a productised approach to market his design services.

Once you’ve finished listening, make sure you head over to the Architecture Business Club here https://architecture-business-club.captivate.fm/listen to hear part II of the crossover interview where Jon interviews me about digital marketing for architecture firms.

Links

Abbas Marketing

Jon Clayton

About the show

The Built Environment Marketing Show is hosted by marketing consultant and content creator Ayo Abbas. It is unashamedly about marketing for architects and engineers, as well as bringing forward voices that we don't always get to hear.

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