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Sally Susman on Breaking Through: Communicating to Open Minds, Move Hearts, and Change the World
Manage episode 370667108 series 2850782
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In March of 2020, Sally Susman, the chief corporate affairs officer at Pfizer, found herself at the helm of one of the most urgent high stakes public dialogues of our times. She and her team successfully found ways to break through and persuade millions to change their assumptions about big pharma and build confidence in the life-saving technology they developed.
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Resources Mentioned in the Episode with Sally Susman:
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