Episode 094: Revolutionising the Dog Boarding Industry with Dawn Brown

The Business Awards Show

Revolutionising the Dog Boarding Industry with Dawn Brown is an inspirational episode of the Business Awards Show. Dawn started Rose Cottage Doggy Day Care eight years ago, achieving her dream of running her own dog kennels. She has grown the business to become one of the leading kennels in the country. In 2023, Dawn won the Gold Award in the Animal Services category of the Best Businesswomen Awards. She has also won the prestigious Rolls Royce Award for Technology and Innovation for the hugely impressive systems she has implemented in her business. Find out how she has built a business around the needs of the dogs, motivated and retained her dedicated team, and has overcome challenges that could have defeated lesser business owners. Dawn has set up a training academy for other kennel owners, aiming to give back to an industry that has given her so much. Dawn is unstoppable and in this episode you will discover how she has single-mindedly focused on her goals, recognised what is most important in her business, and how awards make a difference both to the business's credibility and momentum. The lessons she delivers in this discussion on customer service, innovation, and tenacity, will be invaluable to all business owners no matter what sector they operate in.

{1:43} The origins of Doggy Day Care.

{4:48} Compliance in the dog boarding industry.

{7:08} Dawn's first award - Kennel of the Year.

{8:45} The credibility and recognition awards bring.

{11:55} What makes Dawn's business different.

{12:55} Where the business name came from.

{13:25} The Rose Cottage ethos and approach.

{15:01} Winning a Rolls Royce Technology and Innovation Award.

{16:48} Creating the Dogland Training Academy.

{18:55} Why training rather than franchising?

{22:07} Becoming a sponsor of the Best Businesswomen Awards.

{23:34} A great flood wipes out the kennels.

{28:03} Why a business needs a contingency fund and plan.

{31:09} Putting the team first.

{31:59} Motivating and retaining the team.

{34:17} Creating an online dog products shop.

{35:33} The power of daffodils.

Connect with Debbie at: https://thebusinessawardsshow.co.uk

Connect with Dawn: https://rosecottagedoggydaycare.co.uk/

Instagram: https://www.instagram.com/rosecottagedogdaycare/

LinkedIN: https://www.linkedin.com/in/dawn-brown-2b0b3946/

Facebook: https://www.facebook.com/RoseCottageDoggyDayCare/

YouTube: https://www.youtube.com/channel/UCxu7VOCAtjjPIEbwEvlsxsw