How Small Businesses Should Approach Marketing

The Business Gay

In this episode of The Business Gay Podcast, host Calan Breckon speaks with small business marketing coach, Lauren Tilden.

Lauren teaches small business owners how to do better marketing more consistently. Her podcast, Making Good, explores all things marketing, mindset, and doing good through small business.

As an ex-corporate marketer, Lauren fell in love with small businesses through her first small business, the plant-inspired stationery business Good Sheila. A couple of years after starting Good Sheila, she took the reins of the retail shop her mom owned, Station 7. She lives in Seattle with her wife Kate and two young kids, Casey and Mari.

Watch on YouTube

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Links mentioned in this episode:

• LaurenTilden.co
• MakingGoodPodcast.com/100prompts
• Lauren on Instagram

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Key Takeaways for quick navigation:

• [00:31] Small business owners struggle with marketing consistency due to factors like fear, perfectionism, and lack of clear planning.
• [13:40] Accountability is crucial for maintaining marketing consistency; involve peers and set deadlines.
• [17:59] Building productivity habits and using tools can streamline marketing tasks.
• [21:58] Start by defining business goals before choosing marketing channels.
• [23:21] Marketing's main jobs: reaching new people, building relationships, converting sales.
• [25:13] Prioritize email marketing for relationship building and sales conversion.
• [28:10] Focus marketing efforts based on your business's current season.
• [31:28] Avoid quick fixes; prioritize long-term marketing strategies.
• [32:38] Ensure organic marketing effectiveness before considering paid ads.