Building and Scaling an Apparel Brand With a Purpose, featuring Kelly Roach

The Business of Apparel

Building and Scaling an Apparel Brand With a Purpose, featuring Kelly Roach

In this episode, Rachel sits down with the Founder & CEO of Kelly Roach International, Kelly Roach! Kelly is also the co-founder of the Give Her Courage movement and The Courageous Brand. Together, we unwrap the essence of what it takes to empower young girls through fashion and leadership development. Listen in as Kelly shares the journey of creating a performance apparel line that stands as a wearable sign of courage, designed to instill confidence and self-worth in both women and girls.

Embarking on an apparel brand is no small feat, and this episode is brimming with insights on the hurdles and strategies integral to brand development. We delve into the painstaking process of sample refinement and the unforeseen complexities of working with overseas vendors. Kelly and Rachel dissect the importance of quality, fit, and customer loyalty, offering firsthand experiences that illuminate the significance of patience and a meticulous approach to launching a successful apparel line.

Building a successful brand is akin to playing chess; every move must be strategic and thoughtful. Tune in as we discuss the critical role of ambassador programs, community building, and the shift from creator to marketer. We emphasize the necessity of understanding the financials of inventory investment, pricing strategies, and the power of learning from the missteps of others. Whether you're an emerging designer or an established entrepreneur, this conversation is packed with actionable advice to steer your brand toward enduring success.

In this episode, you’ll hear:

-The story behind the Give Her Courage movement and The Courageous Brand.

-Reasoning and explanation behind the route chosen to start building the apparel brand.

-Mistakes were made - what Kelly would do differently the next time around.

-Realistic timelines and costs associated with building an apparel brand slated for success.

-Spend just as much time on advertising and marketing as you do creating!

We can’t wait to hear what you think of this episode!

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About Kelly Roach:

Kelly Roach is one of the only female founders in the online space to build her company from 0 to 8 figures with 0 debt, investors, or outside funding. Kelly is a former NFL cheerleader and Fortune 500 executive turned 8-figure+ entrepreneur empowering thousands around the globe to achieve financial and lifestyle freedom through entrepreneurship.

Kelly is an 11x international best-selling author, Top 20 podcast host, and philanthropist who has been featured in major media such as ABC, NBC, Fox, and Forbes - as well as the recipient of prestigious awards such as #287 on the Inc. 5000 list, The Stevie® Awards Woman of the Year, TITAN CEO of the Year, and Inc.’s Best in Business.

Connect with Kelly:

Website: https://kellyroachcoaching.com

Instagram: https://www.instagram.com/kellyroachofficial/?hl=en

LinkedIn: https://www.linkedin.com/in/kellyroachint/

Facebook: https://www.facebook.com/kelly.roach.520

Twitter: https://x.com/kellyroachlive?s=20

Youtube: https://www.youtube.com/c/kellyroach

Podcast: https://podcasts.apple.com/us/podcast/the-kelly-roach-show/id1052353755