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How marketing should claim a seat at the top table through customer love with Adam Rostom
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In this episode we spoke with Adam Rostom, an experienced CMO and business leader who's worked at the likes of Dyson, Innocent and Ovo.
Adam spoke about the challenges facing marketing and CX leaders when trying to drive real change in their business- and how customer advocacy can be the key to securing a seat at the top table.
During our chat, Adam also shared examples of campaigns he's run centred around customer love that got the attention of senior leadership from other teams.
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