BONUS: Do podcasts have video?

The Business Storytelling Show

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5M ago 7:21

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A question that's sparking debate in the podcasting world - do podcasts have video? And perhaps more importantly, should they?

Traditionally, podcasts have been an audio-only medium. Just a couple people chatting into microphones, maybe recording in a studio or at a conference. The core content was the conversation itself, delivered straight to your ears.

But times are changing. More and more podcasters are adding a video component. Recording their discussions on Restream or other platforms that capture video. Some even livestream it.

So what's behind this shift? Is video the future of podcasting? Or does this go against the audio-only spirit of the medium?

Opinions are divided. Some say video creates a richer, more engaging experience. Facial expressions, body language, the ability to show graphics on screen - it all adds to the content. But others argue that podcasts are fundamentally an audio format, easy to consume while multitasking. And that video production makes the process more complex.

So which side is right? I discuss just that in this bonus episode of "The Business Storytelling Show."

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#Business #Marketing #Christoph Trappe