It didn’t all change in March 2020. Not really. The UK high street has been in the throes of a gradual revolution for decades. From the rise of ecommerce, to the birth of mobile, social commerce, and a growing emphasis on experience, change has been underway for a while. In fact for many, the pandemic has acted as a wake-up call. Digital transformation was no longer a ‘nice to have’ but a matter of survival. Necessity sparked innovation and customers are enjoying more flexibility and conveni ...
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An Iconic Engine Brand Gets a Refresh and Relaunch
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Manage episode 380737950 series 1736563
Conteúdo fornecido por Beyond The Iron and Caterpillar Inc.. Todo o conteúdo do podcast, incluindo episódios, gráficos e descrições de podcast, é carregado e fornecido diretamente por Beyond The Iron and Caterpillar Inc. ou por seu parceiro de plataforma de podcast. Se você acredita que alguém está usando seu trabalho protegido por direitos autorais sem sua permissão, siga o processo descrito aqui https://pt.player.fm/legal.
In the world of industrial power, it’s brand is a household name and globally trusted. Sitting next to Caterpillar, it counts as one of the two most iconic engine brands in our industry – Perkins. The Industrial Power Systems Division (IPSD) carries the responsibility for both. Each brand has a clear role to play, and both are important to the business. In this new episode, IPSD Senior Vice President Steve Ferguson talks with Beyond the Iron podcast host Rusty Dunn about Perkins recent brand reignition, and what it means for one of the world’s leading suppliers of off-highway power solutions. PROGRAM GUIDE (16:44 total run time) Guest: Steve Ferguson / Senior Vice President, Industrial Power Systems Division 1:51 – One division. Two brands. 3:04 – What the Perkins brand represents for IPSD’s business. 4:52 – The right time for reignition. 7:05 – What’s changing, and what isn’t. 9:22 – Any concerns about changing the Perkins brand and impacting its legacy? 10:58 – The Perkins brand promise. 12:54 – Since the relaunch in March, what customers and distributors are saying. 14:13 – Staying forward-focused and remaining the leader in sustainable power solutions.
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16 episódios
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Manage episode 380737950 series 1736563
Conteúdo fornecido por Beyond The Iron and Caterpillar Inc.. Todo o conteúdo do podcast, incluindo episódios, gráficos e descrições de podcast, é carregado e fornecido diretamente por Beyond The Iron and Caterpillar Inc. ou por seu parceiro de plataforma de podcast. Se você acredita que alguém está usando seu trabalho protegido por direitos autorais sem sua permissão, siga o processo descrito aqui https://pt.player.fm/legal.
In the world of industrial power, it’s brand is a household name and globally trusted. Sitting next to Caterpillar, it counts as one of the two most iconic engine brands in our industry – Perkins. The Industrial Power Systems Division (IPSD) carries the responsibility for both. Each brand has a clear role to play, and both are important to the business. In this new episode, IPSD Senior Vice President Steve Ferguson talks with Beyond the Iron podcast host Rusty Dunn about Perkins recent brand reignition, and what it means for one of the world’s leading suppliers of off-highway power solutions. PROGRAM GUIDE (16:44 total run time) Guest: Steve Ferguson / Senior Vice President, Industrial Power Systems Division 1:51 – One division. Two brands. 3:04 – What the Perkins brand represents for IPSD’s business. 4:52 – The right time for reignition. 7:05 – What’s changing, and what isn’t. 9:22 – Any concerns about changing the Perkins brand and impacting its legacy? 10:58 – The Perkins brand promise. 12:54 – Since the relaunch in March, what customers and distributors are saying. 14:13 – Staying forward-focused and remaining the leader in sustainable power solutions.
…
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16 episódios
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