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Season 3, Episode 8: How to Grow Your Enrollment With Top-Notch Tours of Your Center, with Molly Hichens
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A tour of your child care center should be your Super Bowl, says Molly Hichens. Are you doing enough to wow families who tour your daycare or preschool?
Molly is a second-generation owner at Bright Beginnings Preschool, which has three locations in Charlottesville, Virginia, and is about to celebrate 40 years in business! She’s also an accomplished child care consultant and speaker. And when it comes to giving tours to prospective families, she has a lot of great ideas to share, including:
- Setting specific days and times to give tours
- Make the tour posh (her centers bake cookies and offer Perrier water!)
- Ensure the person giving the tour knows current waitlist numbers and move-up dates for children in the room
- Highlight what makes your center special, such as a great curriculum
- And more!
Molly's areas of expertise include leadership, intergenerational workplaces, business expansion and increasing revenue while streamlining systems. Visit mollyhichens.com to learn how she helps child care businesses stand out from the crowd!
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