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The Clinic Marketing Podcast - Local SEO & Healthcare Digital Marketing Tips for Clinic Owners & Wellness Providers
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Online Reviews: Important Trends, Behaviors, & Platforms for Local SEO | Ep. 87
Manage episode 450989107 series 3318940
Conteúdo fornecido por Darcy Sullivan, Marketing Strategist & SEO Expert // Propel Marketing & Design, Darcy Sullivan, Marketing Strategist, and SEO Expert // Propel Marketing. Todo o conteúdo do podcast, incluindo episódios, gráficos e descrições de podcast, é carregado e fornecido diretamente por Darcy Sullivan, Marketing Strategist & SEO Expert // Propel Marketing & Design, Darcy Sullivan, Marketing Strategist, and SEO Expert // Propel Marketing ou por seu parceiro de plataforma de podcast. Se você acredita que alguém está usando seu trabalho protegido por direitos autorais sem sua permissão, siga o processo descrito aqui https://pt.player.fm/legal.
Testimonials and reviews play a powerful role in getting new patients and customers, but they do so much more than that. Showcasing reviews benefits your local SEO strategy, which means Google likes to see them. When Google is happy, it typically means your audience is happy, and that ultimately makes you happy.
This episode goes over:
- Where are patients / customers reading reviews
- How often are consumers reading online reviews?
- How many sites do consumers check reviews on?
- What are the most important review factors
- Do your reviews need to all be positive
- Do you really need to reply to reviews
- What star ratings do people actually expect to see
- Does the number of reviews you have actually matter
- AIs role in reviews
- Can customers tell if reviews are fake
- How customers write reviews
- How to collect reviews
- How to repurpose reviews
Episode webpage: https://propelyourcompany.com/online-reviews/
Send in your questions. ❤ We'd love to hear from you!
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Capítulos
1. Online Review Trends for Businesses (00:00:00)
2. Key Factors in Customer Reviews (00:17:14)
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