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S118. Running a social venture & managing poor mental health as a business founder with Tony O'Neil, founder Animalia Apparel
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Animalia is a fightwear brand with a social heartbeart, founder Tony has been running the business from his hub in Glasgow for the past 6 years.
The business started off the back of Tonys career as a sports development youth worker where he recognized that there was a need for more support for the youth community in his local area.
Tony developed a range of fightwear, partnering with world class fighters which he sells through Animalia and reinvests profits in to activities for the community such as hillwalks, boardgame nights, socials and he even gets the community involved in designing product for the brand.
I met Tony during the pandemic when 4 years in to running the business he wanted to go back and apply some stronger foundations to the brand, we worked together to get the apparel side of the business in a position to grow.
Tony fell in to running this business and it hasn’t always been smooth sailing, especially when his mental health took a few dips along the way.
In this episode I chat to Tony about his mental health challenges and the importance of putting yourself first even when you’re a founder.
You can check out Animalia Apparel here: https://animaliaapparel.co.uk/shop and on instagram @animalia_apparel
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