The Art of Customer-Led Growth in B2B Marketing with Jeff Reekers, Champion

The Content Cocktail Hour

"And through that phase really saw the power of what happy users and customers can bring the organization in terms of growth and effective and efficient growth," says Jeff Reekers, Co-Founder and CEO of Champion.

In this episode of The Content Cocktail Hour, Jeff Reekers, Co-founder and CEO of Champion, shares his journey as a marketer turned CEO. Jeff discusses his unique insights on customer-led growth, the journey from 1 to $150 million in revenue at Aircall, and the power of happy customers in driving business growth. We also explore the concept of "growth hacks" and why Jeff believes they're often just good marketing rebranded. Plus, Jeff reveals how Champion is revolutionizing customer marketing by making it a strategic part of organizations.

In this episode, you’ll learn:

• The critical importance of focusing on customer experiences for sustainable growth
• Building genuine relationships with customers can provide exponential returns, such as referrals and long-term loyalty
• Using AI to centralize customer marketing, quickly identify happy customers, and engage them at the right time

Resources:

Connect with Jonathan on LinkedIn: https://www.linkedin.com/in/jonathan-gandolf/

Check out The Juice HQ: https://www.thejuicehq.com/

Connect with Jeff on LinkedIn: https://www.linkedin.com/in/jeffreekers/

Check out Champion’s website: https://www.championhq.com/

Check out Champion’s LinkedIn: https://www.linkedin.com/company/champion-hq/

Timestamps:

(00:00) Leveraging customer satisfaction for business growth

(04:43) How to cultivate a customer-focused culture

(08:15) Building an effective referral program

(09:28) Reevaluating customer attribution metrics

(15:42) How to scale customer marketing

(16:49) Utilizing AI to engage customers effectively

(21:33) Debunking growth hacks labeled as marketing tactics