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Mindful Representation and Diversifying your Product Lineup with Kid Swag's Kimberlee West
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In today's episode, we chat with Kimberlee West, from Kids Swag. Kids Swag is a brand built on the idea of mindful representation. We learn what she looks for when sourcing products for her shop. About the social cost to conventional toy curation and the lasting effects of not seeing yourself represented in the toy aisle, how you can diversify your playroom and why diversity, empathy, and inclusion need to be carefully considered in the product design phase.
Kid swag is an e-commerce store dedicated to helping raise confident kids. Confident kids that appreciate difference. The founder of Kids Swag is Kimberlee West an intentional curator. Her e-commerce shop is stocked with accessory items, toys, things like that, that are reflective of the diversity that we have in our world.
if you want to learn more about Kimberlee, Mindful Representation, or to pick up a gift for a confident kid in your life, visit KidsSwag.ca. You can follow along with Kimberlee on her mission to help parents raise confident kids that appreciate difference on Facebook, Instagram, or Twitter @kidswagco
Links from this episode
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This episode is brought to you by Hip Mommies, carefully curated wholesale merchandise for modern retail. If you want to stock your shelves with brands that are socially responsible and sustainable, or if you want to be a part of the collection that is delighting Canadian retail, visit hipmommies.ca.
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