Episode Fourteen - The Community Impact + Importance of Craft Beer Events!

The Craft Lyfe - Marketing and Branding for the Craft Beer Industry

Whether you’re a craft brewer or a brewery owner, you know that events are a vital part of a breweries marketing strategy. We truly believe events are one of the most powerful ways to build a brand and a community! On this episode, we got to kick it at my favorite brewery, Tarpon River Brewing to chat it up with one of South Florida leading planners of beer festivals, happy hours, bar crawls, and home brew competitions - Stuart Skopit From SFLHops! Stuart truly knows how to put on an amazing craft beer event. His events are so awesome that they got the attention of South Florida’s most popular entertainment news series, Deco Drive - which showcases trendy restaurants, events, and businesses right here in the South Florida area! During this episode we explored: ✪ Positive community impact of craft beer events. ✪ Why Stuart created SFLHops. ✪ The benefit to local breweries working with SFLHops or other event planners to host different craft beer events. ✪ The process that goes into creating events. ✪ SFLHops’s recipe for success. ✪ Why he thinks it is important for homebrewers to enter local competitions such as his Curated Craft Carousel Beer Festival.