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Meet The Marketing Genius Behind Duolingo's Viral Growth
Manage episode 421965422 series 3306537
Conteúdo fornecido por Shamus Madan and The Dealroom with Shamus Madan. Todo o conteúdo do podcast, incluindo episódios, gráficos e descrições de podcast, é carregado e fornecido diretamente por Shamus Madan and The Dealroom with Shamus Madan ou por seu parceiro de plataforma de podcast. Se você acredita que alguém está usando seu trabalho protegido por direitos autorais sem sua permissão, siga o processo descrito aqui https://pt.player.fm/legal.
Shamus Madan interviews Gina Gotthilf, covering her pivotal career decision with Tumblr, an unexpected experience with a former boss, and she grew Duolingo to 200M users with PR. They discuss trust and risk in startups, PR misconceptions, meeting President Obama, and her work with Latin American startups at Latitude. (0:00) Introduction (0:23) Gina's pivotal career decision with Tumblr (1:14) Introduction of Gina Gotthilf (4:09) Gina's experience with a former boss who was a heroin addict (8:27) How Gina got the opportunity at Tumblr (12:17) The importance of networking for career growth (15:52) Trust and risk in startups (19:21) Common misconceptions about PR (34:52) Meeting President Obama: The White House demo day experience (45:56) Working with startup founders in Latin America: The story behind Latitude (53:45) Closing questions with Gina Gotthilf
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