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Should all brands pursue tribal devotion?
Manage episode 265233605 series 2519728
This one’s about: Six hundred dollar heated bidet solutions, the ever-present possibility of overnight disruptions, and the critical moment of becoming interesting and exciting. Why are shared beliefs between brands and customers so important? Should all brands seek to deeply understand why they exist? And what about generic products and boring, mature markets? Today, Steve, Matt, and Emily ask the hard question: should all brands pursue tribal devotion?
Further Reading
What is tribal devotion and why does it matter?
The Design of Experience: The Tribal Devotion Talk
Hosted on Acast. See acast.com/privacy for more information.
22 episódios
Manage episode 265233605 series 2519728
This one’s about: Six hundred dollar heated bidet solutions, the ever-present possibility of overnight disruptions, and the critical moment of becoming interesting and exciting. Why are shared beliefs between brands and customers so important? Should all brands seek to deeply understand why they exist? And what about generic products and boring, mature markets? Today, Steve, Matt, and Emily ask the hard question: should all brands pursue tribal devotion?
Further Reading
What is tribal devotion and why does it matter?
The Design of Experience: The Tribal Devotion Talk
Hosted on Acast. See acast.com/privacy for more information.
22 episódios
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