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The Future of Online Search: How AI and Antitrust Rulings Will Shape Insurance Marketing in 2025
Manage episode 452704984 series 3464962
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In this episode of The Digital Insurance Agent, Carl Willis, CEO and Lead Strategist at Agent Branding and Marketing, explores the seismic shifts in online search and their implications for insurance agents. From groundbreaking antitrust rulings against Google to the meteoric rise of AI-powered search platforms like Perplexity AI and SearchGPT, Carl breaks down how these developments are reshaping client discovery and marketing strategies.
Discover:
- Why Google's search dominance is facing unprecedented challenges.
- How AI search engines are revolutionizing keyword-driven SEO with intent-based results.
- Strategic steps you can take to establish topical authority and stay ahead of the competition.
Carl also shares actionable insights on optimizing your marketing ecosystem, lowering ad costs, and leveraging cutting-edge tools to connect with clients in this evolving digital landscape. Whether you're a seasoned insurance professional or just starting out, this episode offers the roadmap you need to thrive in 2025 and beyond.
🎧 Listen now and prepare to transform your digital strategy!
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