037: Seminary to Selling Ad Space to Solving Problems and Sharing Her Creativity with Chayale

The Digital Marketing Mentor

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Chayale Kaufman started her career in sales, as many entrepreneurs do. Her intuition, hard work, and dedication led her to found two businesses and integrate the world of print and digital advertising amidst the Jewish business community. In this episode, we hear all about the devotion and challenges that brought her to her current position as founder of The Jewish Content Network.
Episode Highlights:

• After attending seminary for a degree, Chayale went into sales for a major publication. She began selling ad space, and that was when she became hooked on the advertising industry and grew to love it so much more than she anticipated. Living through the shift to digital at a nationwide publisher, Chayale saw the ever-present nature of print for the Jewish community in particular. She also saw the power instant advertising and the world of digital held. So, she created The Jewish Content Network.
• For Chayale, she tries to find a mentor in every person she meets. She is very adept at reading people and uses that skill to draw upon the traits she admires in others. She believes a mentor should have a certain level of calmness about them. They should also feel somewhat “aspirational” to the mentee. She recalls one of her past bosses who was very good at keeping the worries of the higher offices away from those whom he managed.
• Chayale has built a phenomenal team for herself, full of go-getters and hard workers. She has a skill of seeing that drive and energy in a person. It takes a particular personality to work in the advertising industry, and she is very good at identifying those people. She lost herself in her work for a while, but with the help of her husband and plenty of internal work, she now does her work for the joy of it, not because it defines her.

Episode Links:

• LinkedIn | Chayale Kaufman
• The Jewish Content Network

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• Optidge.com - Full Service Digital Marketing Agency specializing in SEO, PPC, Paid Social, and Lead Generation efforts for established B2C and B2B businesses and organizations.
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Capítulos

1. 037: Seminary to Selling Ad Space to Solving Problems and Sharing Her Creativity with Chayale (00:00:00)

2. Exploring Mentorship and Marketing (00:00:05)

3. Lessons on Mentorship and Team Building (00:08:36)

4. Balance in Business and Personal Life (00:16:41)

5. Growth, Balance, and Successful Campaigns (00:25:59)