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Corporate America And Its Struggle Accepting SEO As A Primary Channel with Kavi Kardos
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Today's episode features Kavi Kardos, a seasoned SEO evangelist with a decade of experience across industries like entertainment, cybersecurity, and education.
Currently the Director of Organic Growth at Client Boost, Kavi brings a wealth of knowledge from her days at Moz and as a speaker at major SEO events.
Here’s what we dive into:
- Kavi’s Background: Learn about her journey from a content-focused role to becoming a leading voice in SEO.
- SEO in Corporate America: Kavi discusses the challenges SEO professionals face in getting buy-in from corporate leaders who may not see the immediate value compared to other digital marketing efforts.
- Effective Strategies: Insights into making a compelling case for SEO within your organization, addressing common misconceptions and resistance from upper management.
- Evolution of SEO: Reflecting on the changes in the SEO landscape from basic link farms to sophisticated, brand-centric strategies that align with modern search algorithms.
- Collaborative Efforts: How SEO can synergize with other departments like sales and customer service to enhance overall marketing efforts and respond to customer needs more dynamically.
Join us as we uncover the nuances of integrating SEO into the fabric of corporate strategies, ensuring it's not just seen as back-end support but as a crucial part of driving business growth and adapting to digital advancements.
Whether you're an SEO professional trying to advocate for your role, or a business leader looking to understand the strategic value of SEO, this discussion offers vital perspectives and practical advice.
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