How to Operate a $2 Million Dollar Lawn Care Company - Tanner Kenison - Green Space Lawn Care

The Digital Toolbox Podcast

In this episode, Tanner from Green Space Lawn Care shares his journey of starting a lawn care business at a young age and specializing in Fescue grass. He started by scooping dog poop for neighbors and gradually expanded to mowing lawns. Tanner's goal is to grow his business to 10 locations within North Carolina and eventually offer franchise opportunities to his best employees. He emphasizes the importance of branding and having a niche in the lawn care industry. Tanner uses a combination of a high-ranking website, Google business profile, and word of mouth to generate leads. He also discusses the tools and equipment he uses, such as FieldRoutes for CRM and QuickBooks for bookkeeping.
Green Space Lawn Care Website: https://www.greenspacelawncare.us/
Green Space Lawn Care Instagram: https://www.instagram.com/greenspacelawncare/
Takeaways

• Starting a lawn care business at a young age can lead to long-term success
• Specializing in a specific type of grass can attract a niche market and higher-paying customers
• Branding and having a professional image are crucial for attracting customers
• A high-ranking website and Google business profile can generate leads
• Using the right tools and equipment, such as CRM software and bookkeeping software, can streamline operations

Chapters

00:00
Introduction and Background

02:57
Starting a Lawn Care Business at a Young Age

08:08
Specializing in Fescue Grass: A Niche Market

11:50
The Importance of Branding in the Lawn Care Industry

21:56
Using the Right Tools and Equipment for Efficient Operations
Keywords

lawn care, Fescue grass, branding, niche, leads, website, Google business profile, tools, equipment, landscaping, green industry

If you are in need of marketing help for your landscape and hardscaping company, book a 1 on 1 call with me here:
https://calendly.com/landscapemaverick/discovery-call