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Why are YouTube Influencers Negging Audiences Into Taking Lifestyle Advice? w/ Steffi Cao

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Conteúdo fornecido por Digital Void. Todo o conteúdo do podcast, incluindo episódios, gráficos e descrições de podcast, é carregado e fornecido diretamente por Digital Void ou por seu parceiro de plataforma de podcast. Se você acredita que alguém está usando seu trabalho protegido por direitos autorais sem sua permissão, siga o processo descrito aqui https://pt.player.fm/legal.

How do YouTube influencers neg their audiences into taking lifestyle advice?


Internet culture writer Steffi Cao joins Jamie to discuss how influencers undermine audiences with video titles that are not what they seem. The two discuss authenticity on social media platforms, why clickbait titles still reign supreme, and if there’s anything positive to come of this trend.


📖 Read YouTube Influencers want to neg you into taking lifestyle advice in Fast Company


About Steffi Cao

Steffi Cao is an internet culture writer, most recently reporting at BuzzFeed News and Forbes as its inaugural creator economy staff writer. Her work has appeared in Teen Vogue, The Washington Post, Bustle, and MTV News. Her work, including her eponymous newsletter, it’s steffi, was featured on NPR and The View this year. She resides in Brooklyn, and her favorite berry is the blueberry.


Credits

Hosted by Josh Chapdelaine & Dr. Jamie Cohen

Digital Void Podcast is a production of Digital Void, LLC.



Hosted on Acast. See acast.com/privacy for more information.

  continue reading

84 episódios

Artwork
iconCompartilhar
 
Manage episode 410001214 series 3493430
Conteúdo fornecido por Digital Void. Todo o conteúdo do podcast, incluindo episódios, gráficos e descrições de podcast, é carregado e fornecido diretamente por Digital Void ou por seu parceiro de plataforma de podcast. Se você acredita que alguém está usando seu trabalho protegido por direitos autorais sem sua permissão, siga o processo descrito aqui https://pt.player.fm/legal.

How do YouTube influencers neg their audiences into taking lifestyle advice?


Internet culture writer Steffi Cao joins Jamie to discuss how influencers undermine audiences with video titles that are not what they seem. The two discuss authenticity on social media platforms, why clickbait titles still reign supreme, and if there’s anything positive to come of this trend.


📖 Read YouTube Influencers want to neg you into taking lifestyle advice in Fast Company


About Steffi Cao

Steffi Cao is an internet culture writer, most recently reporting at BuzzFeed News and Forbes as its inaugural creator economy staff writer. Her work has appeared in Teen Vogue, The Washington Post, Bustle, and MTV News. Her work, including her eponymous newsletter, it’s steffi, was featured on NPR and The View this year. She resides in Brooklyn, and her favorite berry is the blueberry.


Credits

Hosted by Josh Chapdelaine & Dr. Jamie Cohen

Digital Void Podcast is a production of Digital Void, LLC.



Hosted on Acast. See acast.com/privacy for more information.

  continue reading

84 episódios

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