Alessandro Bogliari, CEO and Co-Founder of The Influencer Marketing Factory, a global influencer marketing agency, talks with great guests about influencer marketing, social media, the creator economy, social commerce and much more.
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EP133: The Marketing Achievement Awards - Jared Patel
M4A•Home de episódios
Manage episode 356167554 series 2564509
Conteúdo fornecido por Echocast Radio. Todo o conteúdo do podcast, incluindo episódios, gráficos e descrições de podcast, é carregado e fornecido diretamente por Echocast Radio ou por seu parceiro de plataforma de podcast. Se você acredita que alguém está usando seu trabalho protegido por direitos autorais sem sua permissão, siga o processo descrito aqui https://pt.player.fm/legal.
This week on The DOC & The GURU Podcast, we begin a series on the Marketing Achievement Awards and recognise finalists in the Rising Stars category (top young SA marketers), with our first guest being Jared Patel - Head of Marketing at the Sea Harvest Group.
In chatting with us, Jared shares how he started his journey aboard a fishing vessel in order to gain an understanding and real appreciation of the business – before doing any of the marketing. This wider view of both the company and the consumer permeates our discussion, as he elaborates on a host of things; the reversal of a declining market share, winning product of the year, fully-integrated campaigns, partnership models, the clever media use and a whole lot more.
As marketers, it’s important to see things from the customer’s perspective, to have a mix of technical and ‘soft’ (but critically important) skills, and to get out of your ‘marketing box’ in order to know the whole business. So, if you want to hear about ‘Mealtime Heroes’ and ‘Friends in the Freezer’, then listen in as to why you should ask kids want they want (especially if they are your main target audience).
This is another insightful The DOC & The GURU Podcast - as we wish Jared, and the other finalists, all the best for the upcoming awards.
#MarketingAchievementAwards #marketing #media #podcast Facebook
…
continue reading
In chatting with us, Jared shares how he started his journey aboard a fishing vessel in order to gain an understanding and real appreciation of the business – before doing any of the marketing. This wider view of both the company and the consumer permeates our discussion, as he elaborates on a host of things; the reversal of a declining market share, winning product of the year, fully-integrated campaigns, partnership models, the clever media use and a whole lot more.
As marketers, it’s important to see things from the customer’s perspective, to have a mix of technical and ‘soft’ (but critically important) skills, and to get out of your ‘marketing box’ in order to know the whole business. So, if you want to hear about ‘Mealtime Heroes’ and ‘Friends in the Freezer’, then listen in as to why you should ask kids want they want (especially if they are your main target audience).
This is another insightful The DOC & The GURU Podcast - as we wish Jared, and the other finalists, all the best for the upcoming awards.
#MarketingAchievementAwards #marketing #media #podcast Facebook
152 episódios
M4A•Home de episódios
Manage episode 356167554 series 2564509
Conteúdo fornecido por Echocast Radio. Todo o conteúdo do podcast, incluindo episódios, gráficos e descrições de podcast, é carregado e fornecido diretamente por Echocast Radio ou por seu parceiro de plataforma de podcast. Se você acredita que alguém está usando seu trabalho protegido por direitos autorais sem sua permissão, siga o processo descrito aqui https://pt.player.fm/legal.
This week on The DOC & The GURU Podcast, we begin a series on the Marketing Achievement Awards and recognise finalists in the Rising Stars category (top young SA marketers), with our first guest being Jared Patel - Head of Marketing at the Sea Harvest Group.
In chatting with us, Jared shares how he started his journey aboard a fishing vessel in order to gain an understanding and real appreciation of the business – before doing any of the marketing. This wider view of both the company and the consumer permeates our discussion, as he elaborates on a host of things; the reversal of a declining market share, winning product of the year, fully-integrated campaigns, partnership models, the clever media use and a whole lot more.
As marketers, it’s important to see things from the customer’s perspective, to have a mix of technical and ‘soft’ (but critically important) skills, and to get out of your ‘marketing box’ in order to know the whole business. So, if you want to hear about ‘Mealtime Heroes’ and ‘Friends in the Freezer’, then listen in as to why you should ask kids want they want (especially if they are your main target audience).
This is another insightful The DOC & The GURU Podcast - as we wish Jared, and the other finalists, all the best for the upcoming awards.
#MarketingAchievementAwards #marketing #media #podcast Facebook
…
continue reading
In chatting with us, Jared shares how he started his journey aboard a fishing vessel in order to gain an understanding and real appreciation of the business – before doing any of the marketing. This wider view of both the company and the consumer permeates our discussion, as he elaborates on a host of things; the reversal of a declining market share, winning product of the year, fully-integrated campaigns, partnership models, the clever media use and a whole lot more.
As marketers, it’s important to see things from the customer’s perspective, to have a mix of technical and ‘soft’ (but critically important) skills, and to get out of your ‘marketing box’ in order to know the whole business. So, if you want to hear about ‘Mealtime Heroes’ and ‘Friends in the Freezer’, then listen in as to why you should ask kids want they want (especially if they are your main target audience).
This is another insightful The DOC & The GURU Podcast - as we wish Jared, and the other finalists, all the best for the upcoming awards.
#MarketingAchievementAwards #marketing #media #podcast Facebook
152 episódios
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