EP136: The Marketing Achievement Awards - Neliswa Mncube

The DOC and the GURU

In our 4th episode that celebrates finalists in the Rising Stars category (top young SA marketers) for this year’s Marketing Achievement Awards, The DOC & The GURU chat with Neliswa Mncube, the Head of Marketing at LexisNexis South Africa.
In a very interesting episode, she leads the marketing discussion with the concept of growth, seeing her role (and marketing as a whole) as the ‘growth-engine’ of the business. It’s refreshing to chat with a marketer who has really embraced the notion that marketing = business, as we delve into sales and tangible returns, consumer behaviour, content creation, reinvention and repositioning, as well as the exciting challenges of B2B marketing where she doesn’t always have the next shiny object.
Nelly furthermore shares critical skills for marketers of today and into the future; understand data and be insights-driven, understand and speak the language of business as you articulate the value that marketing adds, develop your soft skills and collaboration (internally and externally), take risks, be informed and take up your space with pride.
This is another insightful The DOC & The GURU Podcast – as we wish Nelly, and the other finalists, all the best for the upcoming awards.
And as a bonus, if you want to hear what her son thinks of her nomination, then listen in…
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